Chapter 1 – Find Your UGC Sweet Spot

Discover exactly what UGC is (and what it isn’t), how it differs from influencer marketing, and why it’s the most accessible content opportunity right now. You’ll learn how to carve out your unique niche to help you stand out from the crowd - even if you’re starting from scratch.

Chapter 2 – Plan Content That Converts

Learn how to structure scroll-stopping UGC using my simple scripting framework. I’ll walk you through content planning, hooks, faceless formats, and give you a downloadable worksheet to confidently plan your next (or first!) video.

Chapter 3 –Create Content That Looks Professional (Without Fancy Gear)

Learn how to film clean, scroll-stopping UGC using just your phone—covering lighting, composition, talking-to-camera tips, product presentation, and beginner-friendly editing with CapCut.

Chapter 4 – Price Your Work Like a Pro

Stop guessing and start pricing with purpose. This chapter teaches you how to build flexible packages, avoid undercharging, and present your pricing with confidence - even if you’re brand new.

Chapter 5 – Pitch Brands Without Feeling Awkward

You’ll learn my full brand outreach system - how to find contacts, send professional emails, and follow up with confidence. Includes a pitch tracker, email templates, and mindset tips for overcoming pitch paralysis.

Chapter 6 – Build a Portfolio That Books You Work

No past clients? No problem. I’ll show you how to create a standout UGC portfolio using content you can film at home. Includes layout tips, a free Canva template, and guidance on what to include (and what to leave out).

Chapter 7 – What Happens After “Yes”

Learn how to manage paid projects like a CEO. From script sign-off to client onboarding, contracts, delivery and revisions—you’ll get systems that keep you organised and make brands want to work with you again and again. This chapter gives you the tools and mindset to handle multiple clients, track income, set boundaries, and stay on top of your UGC workload—without burning out.

In case we haven’t met yet…

Hey, I’m Sarah Leverton! 👋

I’m a marketing strategist, content creator, and founder of the 21 Day UGC Creator programme—a course that’s helped hundreds of women build flexible, freedom-filled businesses through User Generated Content.

My journey into UGC came after nearly a decade of running my own creative agency. I was burned out, underpaid, and constantly putting everyone else’s growth before my own. I wanted to earn good money doing creative work I actually enjoyed—with the freedom to work from anywhere and the flexibility to be present for my daughter, Darcy.

I discovered UGC during one of the most emotionally difficult periods of my life—and it gave me a whole new path forward.

UGC allowed me to rebuild. Not just financially, but mentally and emotionally too.

Since then, I’ve built a six-figure business creating content for brands I love—without needing a following, fancy tech, or working round the clock. And I’ve taught hundreds of other women how to do the same.

But I also know how overwhelming it can feel when you’re starting out.

That’s why I created the UGC Starter Kit—to give you everything you need to get going, without spending £££ on coaching or spending months trying to figure it all out yourself.

This guide contains the exact process I teach in my course—no fluff, no gatekeeping.

Just simple, practical, proven steps that get results.